PR Measurement with Google Analytics

PANDEMIC SPECIAL

$197.00

You can be one of the few PR pros who knows how to use data to plan and execute successful campaigns.

The ability to set goals based on data and measure results is one of the hottest trends in Public Relations and content marketing for 2022.

CMOs (Chief Marketing Officers) are under pressure to measure value, impact, and contribution to the bottom line. A recent Forrester report states that data strategy and innovation rank as the top two marketing priorities for a CMO..

Social, mobile, and digital are the main channels influencing customers across their buying journey. And they’re just a couple of points apart. (Gartner Multichannel Effectiveness Study) These numbers are up significantly from previous years and are predicted to grow even more in 2022.

So you can bet C-suite execs are going to want data to evaluate how their companies are performing across these channels for awareness, interest, conversion and advocacy. If you're working with social, mobile or digital channels, you will be asked to provide these insights.

The ability to track results and report ROI is one of the top skills CMOs are looking for in 2022.

And that's just one of the things you can do when you learn to use data and analytics as part of your everyday PR and content marketing work.

Yes, I know. Just thinking about measurement and analytics can give you a headache. But it's really not that hard to learn. I've done it and I can walk you through it, step-by-step.

And once you know the basics, you become one of those rare people who knows how to use data to

• Improve messaging
• Reach the right people
• Track results
• Report ROI

Boost your resume

Most of the marketing jobs advertised on LinkedIn and Indeed require measurement,and analytics. More than half of the PR jobs list it as a requirement too. Stay ahead of the curve in your career. Learn how to use analytics to track results and show value..

Why is analytics so important?

Analytics gives you insights. You can learn all sorts of valuable things - like who your core audience is, what they like and don't like, what they respond to. You can learn what content is resonating, who's sharing your content, where your visitors came from and why.

The C-suite and clients need these insights to make business decisions.

This course will give you the basics of what to measure and how to track your results. And it gives you a free tool to help you do that - the PR Measurement Dashboard in Google Analytics. (Built by a PR veteran.)

Why does the dashboard make a difference?

Google Analytics is a beast of a program. It can drill down and find the tiniest bits of information. There's so much data there, it can be overwhelming. You need a simple dashboard with the most important reports at your fingertips, so you can get started quickly and easily and look like a hero.