USING DATA & ANALYTICS TO MAKE YOUR WORK EASIER AND MORE EFFECTIVE
Did you know that the ability to track results and report ROI is the number one skill CMOs are looking for in 2018?
And that's just one of the things you can do when you learn to use data and analytics as part of your everyday PR work.
Yes, I know. Just thinking about measurement and analytics can give you a headache. But it's really not that hard to learn. I've done it and I can walk you through it, step-by-step.
And once you know the basics, you become one of those rare PR pros who knows how to use data to improve messaging, reach the right people, track results and report ROI.
Did you know that most of the marketing jobs advertised on LinkedIn and Indeed require measurement,and analytics? And that more than half of the PR jobs list it as a requirement too?
To stay ahead of the curve in your career, learning how to use analytics to track results has become a necessity. And it makes your job so much easier.
Why is analytics so important?
Because analytics gives you insights. You can learn all sorts of valuable things - like who your core audience is, what they like and don't like, what they respond to. You can learn what content is resonating, who's sharing your content, where your visitors came from and why.
The C-suite and clients need these insights to make business decisions.
This course will give you the basics of what to measure and how to track your results. And it gives you a free tool to help you do that - the PR Measurement Dashboard in Google Analytics. (Built by a PR veteran.)
Why does the Dashboard make a difference?
Google Analytics is a beast of a program. It can drill down and find the tiniest bits of information. There's so much data there it can be overwhelming. You need a simple dashboard with the most important reports at your fingertips, so you can get started quiclky and easily and look like a hero.
Companies are on an Analytics Hiring Binge
CMOs (Chief Marketing Officers) are under pressure to measure value, impact, and contribution to the bottom line. (2017 Marketing Performance Management Benchmark study)
Social, mobile, and digital are the main channels influencing customers across their buying journey. And they’re just a couple of points apart. (2018 Gartner Multichannel Effectiveness Study)
These numbers are up significantly from 2017, so you can bet C-suite execs are going to want data to evaluate how their companies are performing across these channels for awareness, interest, conversion and advocacy. If you're working with social, mobile or digital channels, you will be asked to provide these insights.
Who should take this course?
What you learn in this course:
An award winning instructor: PR Trainer of the Year, Top 50 PR People on Twitter, PR/Tech award
A custom built Google Analytics Dashboard created by a PR veteran and a Google Analytics specialist
A weekly webinar where you can ask questions and get help from the instructors.
What students say about Sally Falkow
" I learned more from Sally in one session than I had learned at all the seminars and conferences I'd attended." Professor Astrid Sheil, Communications Department, Cal State University San Bernadino.
"This course is so easy to follow - after taking two courses with other experts I finally know what I'm doing and I'm getting results." Jamella Pangan-Santos, CEO, Houzerz.com
"I learn more and more from Sally each time. She truly knows her game," Paolina Milana, Brand storyteller and Strategist.
Sally Falkow has been a pioneer in Digital PR and Measurement since 2000. She was named PR Trainer of the Year in 2009 and has received many accolades for her work over the years.
Tinu Abayomi Paul
Tinu is a Digital Marketing Specialist and she is the technical whiz who built the Google Analytics custom dashboard used in this course.
What if I have questions?
You can join the questions webinar each Friday 1 - 2 pm Eastern.
Send the questions in by email and we'll;answer them on the webinar