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PR Measurement with Google Analytics
Why Measurement is Vital
Introduction to Measurement and the Dashboard (10:21)
What to Measure (15:57)
Other Business Goals (12:41)
Setting Goals Examples (6:02)
How to Set Up Goals in Google Analytics (6:11)
Measuring Organic Social Media (10:06)
Measuring Paid Media (Social Advertising) (7:24)
Measuring Earned Media (6:11)
How to Make a Landing Page to Track Conversion (4:36)
Downloading the Dashboard (1:02)
Dashboard Cheat Sheet
Social Session & Networks (5:03)
Real Time Visitors (2:38)
Outcomes by Page (Goals) (2:34)
New Visitors & Where They Come From (4:00)
Where Visitors Came From in Last Full Month (3:37)
Highest Traffic Pages (2:23)
Bounce Rate (4:15)
Measuring Paid Media (Social Advertising)
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